I just read an article from Will Harris, Marketing Director at Nokia – He was saying how he really loves the idea of payment by results and would love this to be strewn across into agency work somehow…

This has really got me thinking, because over the past few months I have been thinking constantly about how I could build a marketing model that solely focused on our clients results… In it’s crudest form it would be something like this…

We pitch a marketing campaign and if it makes a profit for the company we, the agency, get paid and paid well. If it doesn’t we don’t!

The client is gets a guaranteed service. It sounds easy but at the moment there are too many external factors that affect how this could be rolled ut. For instance we might produce a fantastic campaign for our client that produces a lot of leads but converts into no sales…. Whose fault is that… perhaps the client’s sales team are really not very experienced, perhaps the product has been price positioned wrongly. They are just a couple of examples that are outside the agency’s control.

This idea clearly needs a lot more thought and testing but if a paid on results marketing model could be achieved I would love to offer that service.  It would be a very exciting way to work from both ours and our clients’ perspectives.

Any thoughts or suggestions please let me know!

Your Marketing SAS

Speed Inspired is a long-established family company, based in Elton, near Peterborough, that has made great strides recently, winning two major marketing and design contracts with Norwich & Peterborough Building Society and, for three years, Opportunity Peterborough.

It is a long way forward from the humble beginnings when Paul Dews set up Speed Design and Print Ltd as a print management and design business. This company has since developed into Speed Works – Speed Inspired’s sister print management company and has a number of print contracts with Asda, Dairy Crest and, more locally, with Alltech, Worldchoice and Cummins.

The company took a major step change in 2004 when David Dews joined the company as creative director. David had graduated with a First in Business Studies from Aston University, with subsequent addition of qualifications in sales promotion, marketing, website design and online marketing.

He was responsible for dividing Speed into two separate, but linked, entities – marketing agency Speed Inspired and print management business Speed Works.

Emma Dews is Speed Inspired’s newest family addition, bringing with her 12 years of consumer marketing experience gained in big brand London-based companies including Sainsbury’s, Dairy Crest and Hasbro UK. Emma has considerable brand expertise having managed a number of multi-million pound brands such as Utterly Butterly, Cathedral City and Nectar Card.

Emma, also a top-notch British duathlete – runner and cyclist – adds another layer of “speed” to the equation.

She said: “It’s a very exciting time to be joining the family business. I have worked with many marketing agencies in the past, so I am relishing the chance to work on the agency side for a change and help our clients grow their brands and businesses.”

Completing the Dews trio in the two businesses is a team of creatives, designers and print buyers.

David pointed to the key differentiating factor when he referred to Speed Inspired as “your marketing SAS”.

He said: “We know that as a business your brand is battling hard for greater market share, so it’s time to work with a marketing agency that’s as results focused as you.

“Our crack team of marketers and designers deliver marketing and digital campaigns, websites and creative design that deliver fantastic results.

“Our role is to help you grow your business, and we use strategic and tactical ideas, passion and creativity to achieve it.”