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Communications
St Ivel Gold
The Challenge
A trade presenter to inform retail buyers and large PR agencies that Gold is launching a new TV advert campaign for its new product signature Omega 3.
The Solution
By creating a mysterious box we knew that curiosity would entice the recipient to open it. Once open they experienced a mini cinema. Behind the plush velvet curtains were 2 free cinema tickets, a writing pad, a box of delicious popcorn along with interesting facts about the campaign and a DVD of all the adverts.
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