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The economy certainly seems to be forcing businesses to consider their options when it comes to creative industries. Many marketers have reported that their marketing budgets have been cut by up to 50%. To get the most out of what’s left of their budgets there has been a report in Marketing Week that there is a trend towards using local businesses over national ones.
This is music to our creatively formed ears! We’ve long been shouting that there are options for businesses to use agencies outside London…. Sure the good ones are spread more thinly but we are testament that there are still good ones!
So why should you consider going local and using a graphic design / marketing / web agency close to Cambridge?
1. Cost
Local businesses are by their very nature, smaller businesses. Smaller business generally equals smaller overheads which equals lower prices. This means that you get more from your marketing budget. What’s more, smaller businesses are often more results focused as they rely on a smaller regular customer basis and they make it their mission to completely understand your business. They also live on referrals so do a good job get a referral.
2. Because we are local
You can’t put a price on actually sitting down and working through a brief… it means we the agency can pick up golden nuggets of information about the brand, your business and you personally, like how your style of working. This information is very difficult to convey when working from a distance.
3. Local Knowledge
If you’re looking to market yourself locally, you are surely better off using a local agency who has local knowledge! If you’re targeting Newcastle I’d suggest not working with a Graphic Design Agency in Cambridge!
We have actively positioned ourselves to work with local Cambridgeshire based businesses so why not enjoy the advantages above and give us a call… It’s good to go local 01832 280 032 or fill out our enquiry form.