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Packaging
Saxbys
The Challenge
A Christmas pie is launched annually but was felt the packaging had become dated. Saxby’s wanted a Christmas theme that was simple in design so not to detract from the actual pie that can be seen through the transparent panel.
The Solution
The packaging design is clean and simple but at the same time displaying quality. We continued the silver and gold Christmas theme with a satin black banner - the result an effective seasonal product.
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